The Deal

Despite how often the Deal is mentioned, not much is known about it. Assume claims that every victim of his takes a deal that they can't resist, and that the effect of taking the deal is a state of euphoria referred to as the readers as "going lala". This is a highly unstable mental state, almost childlike, and the bloggers may unwittingly hurt themselves or others while behaving in this way. Presumably, the Deal is a way to escape Assume's torture, though if this is the case then taking the Deal ultimately results in death.The bloggers, when questioned, claim to have no memory of the deal, despite the fact that Rarity has allegedly spoken to Assume about it in the past, and it is believed that Req and Rarity have taken the deal. When asked about it directly, Bennet, a spirit, claimed that he could not directly speak of it for fear that Assume would harm Vi.